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Privacy Policy


Data protection statement: How your personal information will be used by Simply Asset Finance Operations Ltd and/or any other member of Simply Asset Finance Group.


(a) The terms set out in this Data Protection Statement apply to any information you give Simply Asset Finance Operations Ltd and/or any member of the Simply Asset Finance Group from time to time. It will also apply to any information you have already provided.

(b) We may revise or supplement our Data Protection Statement from time to time for any of the following reasons:

  • to provide for the introduction of new or improved systems, methods of operation, services or facilities;
  • to reflect an actual or expected change in market conditions or general vehicle lending practice;
  • to comply with or anticipate any changes in any legal or regulatory requirement;
  • to ensure that our business is run prudently;
  • to make our Data Protection Statement clearer or more favourable to you; or
  • to rectify any mistake that might be discovered from time to time.

(c) You must not send us personal information about someone else without first getting his or her consent for it to be used and disclosed in the ways set out in our Data Protection Statement. This is because we will assume he or she has consented, although we may still ask for confirmation from them. Where you do give us information about someone else, or someone else discloses a connection with you, that information may be taken into account with your other personal information.

(d) We treat your privacy very seriously and we understand that you will wish to know how we will use the information we collect from or about you. We use your personal information in accordance with our Data Protection Statement and will fully comply with all applicable UK data protection legislation (including the Data Protection Act 1998). It is important that you take all necessary and appropriate steps to protect your data yourself (for example, by ensuring that all passwords and access codes are kept secure).

Information which we may collect about you

We may collect and process the following information about you:

(a) Information you provide (either directly or through an agent such as a dealer, solicitor, independent financial advisor or introducer) by completing an application for our products and services, whether in writing, on our website, over the telephone or by some other means. This information may include your name, address, contact details, date of birth, bank details, details about your employment and financial information.

(b) Records of any correspondence from you or anyone acting on your behalf.

(c) Details of transactions you carry out with us.

(d) Your credit history.

Use of information collected

(a) We may process, transfer and disclose your information for the purposes of providing you with products and services;

  • verifying your identity;
  • taking credit decisions;
  • detecting and preventing fraud;
  • complying with laws and regulations (including the rules of any regulatory authority) and public duties;
  • monitoring and/or recording your telephone calls and electronic transactions in order to
  • accurately carry out your instructions and/or comply with our regulatory obligations;
  • assisting in improving our services and in the interests of security and crime prevention;
  • market research and providing you with information via mail, telephone or other means about Simply Asset Finance’s products or services from time to time; and
  • analysis in order to assess and improve our business or the business of Simply Asset Finance Operations Ltd and the services Simply Asset Finance Group offers.

(b) We will act proportionately and responsibly when we process, transfer or disclose your information and we will act strictly in accordance with the Data Protection Act 1998.

(c) Where you have applied for credit or where we have agreed to provide credit to you, we may from time to time make searches of your record at a credit reference agency. Your record includes searches made and information given by other businesses. Details of our searches will be kept by the agency and will be seen by other organisations that make searches with the agency for the purposes of credit assessment, debt recovery, management of your accounts, prevention of money laundering and fraud, and statistical analysis.

(d) We may at any time search your record with a fraud prevention agency. If at any time you give us or procure the giving of false or inaccurate information and we suspect fraud we will record this. The fraud prevention agency will use information recorded for statistical analysis about fraud and will also share it with other organisations who will use it to prevent fraud and to help make decisions on finance proposals requested by you, members of your household or any other businesses associated with you.

(e) We may from time to time contact you about products and services available from Simply Asset Finance Operations Ltd which we believe may be of interest to you. We may do this by post or by phone unless you have told us in writing not to; and by e-mail, text or other electronic means if you have told us in writing that we can. You can tell us in writing at any time if you change your mind.

(f) Where you apply for credit we will tell you, where permitted by law, if we make a decision about you relating to your credit scoring or eligibility for our products or services solely using an automatic decision making process. You can then request a review by us of the decision using other means.

(g) If a joint application is made, or the application refers to a business or financial partner, this may result in the CRA’s associating you with the other party when you and/or they make any application for finance in the future. In addition, if you are making an application on behalf of any other person(s), by doing so you confirm to us that you have their authority to disclose their personal information to us, and to give consent on their behalf to all of the uses of their Personal Data set out in this notice.

Disclosure of your information

(a) Your personal information may be passed to and used by companies within Simply Asset Finance Group and our agents and sub-contractors who administer or process the information on our behalf. Please contact the Chief Financial Officer at Simply Asset Finance, 2-6 Boundary Row, London SE1 8HP for an up-to-date list of the current members of Simply Asset Finance Group.

(b) Where you have been introduced to us by an introducer such as a dealer or finance broker, we will inform the introducer about the outcome of your application and whether we have agreed to provide you with the product or service for which you have applied. We may also disclose information about you and your relationship with us throughout the term of that relationship. If you do not wish us to disclose this information, please inform us in writing.

(c) We may also disclose your personal information to third parties in the following circumstances:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer.
  • If Simply Asset Finance Operations Ltd is acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If the rights to any agreement between you and a Simply Asset Finance Group company are assigned to a third party.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation or to protect the rights, property, or safety of Simply Asset Finance Operations Ltd, any Simply Asset Finance Group company, our customers, or others.

Access to your information and correction

Subject to some exceptions, you have a right to access personal data that is held about you. To obtain a copy of the personal information we hold, you should write to the Data Protection Officer at

Simply Asset Finance, 2-6 Boundary Row, London SE1 8HP.

We will respond to you within twenty days of receipt of the request and we will charge the statutory rate for this service, which at present is £10. You may also request from us details of the credit reference agencies and fraud prevention agencies with which we may have carried out searches. If there are any inaccuracies in the information we hold about you, please notify us of this in order that we may correct the information we hold about you.

How to contact us

If you have any comments or questions about our Data Protection Statement please contact the Data Protection Officer at Simply Asset Finance, 2-6 Boundary Row, London SE



2-6 Boundary Row, London, SE1 8HP

Tel: 0203 369 6000

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