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Meet our Sales Team

John Wiles - Sales Director

John Wiles has over 21 years of experience in the Asset Finance Industry. John most recently managed a team of 14 people  with a loan book over £100m. John has specialist experience in the SME sector both in direct and broker markets and brings real expertise to the team. John is responsible for our entire Sales Team at Simply Asset Finance.


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Chris Etherington - National Sales Manager

Having started his career and trained at NWS/Capital Bank, Chris has over 22 years experience in the Asset Finance industry. His career path has allowed him to work in all industry sectors including Print, Engineering, Manufacturing and latterly Construction and Recycling. More recently, his expertise within the industry has lead him to develop and be part of highly specialised sales teams.

Chris has recently moved into a new house in Sheffield so spends a lot of his time working on his DIY skills (good luck with that!). He enjoys spending quality time with his two children and when time permits, is a keen winter sports enthusiast.

To talk to Chris call 07506 669669.

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Andy Beard - Area Sales Manager

Andy is another member of our Sales team who has over 22 years experience working in the Asset Finance industry. Having worked for a number of companies including Bank of Scotland and Anglo Irish, his field of expertise is wide ranging from Transport and Construction to Agriculture and Manufacturing. As well as continuing to support his existing customers, Andy has recently enjoyed considerable success working with new tech companies producing driverless cars and renewable energy and is keen to develop this growing market.

With four children and two dogs, Andy’s leisure time is very hectic. He enjoys spending time outdoors and recently challenged himself to overcome his fear of heights by taking up climbing and mountaineering around Europe.

To talk to Andy call 07939 031924.

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Andrew Casey - Area Sales Manager

Based in the North of England, Andrew is one of the most recent members to join our Sales Team.  

Having spent seven years in Commercial Banking with Lloyds Bank & RBS, his career progressed into the world of Asset Finance where he gained a wealth of knowledge within the Print and Manufacturing sectors.

In his role at Simply Asset Finance, Andrew will continue to focus on the Print and Manufacturing sectors and looks forward to working with both new and established customers.

In his leisure time, Andrew enjoys spending quality time with his two children and with family and friends. He also enjoys playing football and is a keen golfer. 

To talk to Andrew, call 07904 584643.


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Penny Dee - National Sales Manager

Penny has spent 24 crazy years working in the Finance Industry and become the ultimate specialist in the Construction, Recycling and Transport sectors.

Having experienced every financial scenario imaginable, her vast knowledge enables her to provide an enviable service to customers. Her sole aim when working is to provide first class customer service and nothing makes her happier than receiving customer referrals.

When not working, who would have guessed that Penny loves anything Zombie from watching The Walking Dead to attending Film and Comic Cons. She is also a fanatical Sheffield Wednesday supporter.

To talk to Penny call 07775 883203.

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Greg Freeman - National Sales Manager

Greg’s career in Asset Finance started in 1989.  Having gained in depth knowledge of the Print and Manufacturing Sectors with Capital Bank Plc,  Greg’s career lead him to concentrate on the Construction and Waste Management & Recycling industries where he is now a well known personality.

An avid sports fan, Greg enjoys playing golf and cricket.

To talk to Greg call 07946 195794.

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Richard Happer - Area Sales Manager

Richard is the youngest member of our Sales Team and is currently concentrating on the Construction and Recycling sectors. Based in the North West of England, he is keen to develop new business relationships as well as ensuring his existing customers have everything they need.

Richard has a keen competitive spirit and when not working enjoys judo and rock climbing.

To talk to Richard call 07943 652348.

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Dave McCormack - National Sales Manager

At the start of his sales career, Dave worked for Volvo Truck and Bus and so it was only natural when he made the transition to the world of Asset Finance, that he should specialise in the Transport sector. As well as supporting established businesses throughout his career, Dave is particularly proud of the number of small embryonic companies he has helped to become large ongoing concerns.

Married with two grown up children, Dave and his wife enjoy travelling and eating out at good restaurants. He is also a keen fly fisherman and has fished in many locations both in the UK and around the world.

To talk to Dave call 07946 195898.

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Louise Simmonds - Area Sales Manager

Before joining the Asset Finance world, Louise spent 3 years working at a publishing house specialising  in the Construction and Recycling industries. Her in depth experience was invaluable and lead her to take up a role in finance which she has enjoyed for over 7 years. Based in the South of England, Louise now works predominantly with the Transport sector, but still enjoys helping Construction and Recycling customers to grow their business.

When not working Louise enjoys socialising with family and friends, eating out and travelling.

To talk to Louise call 07943 652169.

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Richard Stone - National Sales Manager

After leaving University with a degree in Business Management, Richard spent two years in Commercial Banking before moving into the world of Asset Finance. During his career, he has successfully managed a large sales team working within the Transport sector. Having gained a strong understanding of SME’s and their financial requirements, he gains great satisfaction from assisting and advising customers how to grow and expand their business.

When not working, Richard enjoys spending time with family and friends and with his twin boys who keep him incredibly busy.  He is also an avid rugby fan.

To talk to Richard call 07512 192811.

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Ross Pickburn - Regional Sales Manager

Based in Scotland, Ross enjoyed several years working as a Business Manager for Mercedes Benz before he took up employment in the Asset Finance Sector.

His career progression lead him to the position of Regional Sales Manager with responsibility for a small sales team.  His field of expertise within the Asset Finance sector is wide ranging with specialist knowledge of the Transport, Construction, Manufacturing and Agricultural sectors.

During his spare time, Ross likes to keep active by coaching at his local football club or mountain biking with his three sons (and his dog!) in the hills of Glentress.

To talk to Ross call 07904 584783.

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James Waterson - Regional Sales Manager

Based in Scotland for the past 12 years, James has gained extensive knowledge in the Asset Finance industry since 1996 from a range of providers including NWS, Bank of Scotland and Lloyds.

He is passionate about helping business owners develop their ideas and realise opportunities. Moreover, he enjoys a challenge and has helped provide funding for a range of proposals from a new start whisky distillery to wind turbines, forestry and farming assets across the UK. Nevertheless, his field of expertise within the Asset Finance sector is finance for renewable energy projects.

James enjoys spending time with his family and friends, he is also an avid sports fan, enjoying golf, cycling and  rugby. He has undertaken a number of fundraising challenges over the years including London to Paris cycle ride, the 3 Peaks Challenge and 24 hour golf.

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Willem Van Zyl - Regional Sales Manager

Willem started his career in the banking industry with African Bank in South Africa when he joined 21 years ago as National Broker Manager. In 2002, he relocated to the UK and gained his first exposure to Asset Finance. So far, Willem has gained extensive experience in the UK market and joined Simply as Regional Sales Manager. He is passionate about client service and believes that this is key to his success. He is proud to have been able to help a number of sole traders become successful companies.

When not working, downtime is usually spent with family and friends often visiting new places on their motorcycles. He also follows the F1 Championship, Moto GP, Superbike races and is a huge rugby fan.

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Garry Platten - National Sales Manager

Garry joins the team at Simply with over 35 years’ experience in the transport industry and has gained a wealth of knowledge from driving and selling trucks, as well as, selling new and used plant and equipment. He is even a qualified transport Manager and a Certificate of Professional Competence (CPC) holder. Garry is always happy to help and offer advise when purchasing any type of equipment as he is well respected in the industry.

When he is not out visiting customers, he enjoys spending time with his family, live music and playing in his blues band.

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Mike Roper - Area Sales Manager

Mike started his asset finance career in 2010, and for the past 8 years has gained expert knowledge in the Materials Handling sector, covering the whole of the UK. He has successfully developed relationships with a network of suppliers, providing them with finance options for their end users, and is keen to continue to develop and expand this network.

In his spare time, you can find Mike attending as many Liverpool football games as possible and has recently taken up golf.

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William Devine - Broker Development Manager

Based in Scotland and the North, William has spent the last 17 years in Leasing, Rental and Asset Finance. He has worked for a number of hard asset funders and brokers over the years from GE Capital and Paragon Bank to Mistral Asset Finance then mostly recently as a Regional Director with Ultimate Asset Finance where he serviced the UK broker market before joining us on our journey.

Away from work, William is a family man, enjoys doing Parkrun and hitting the trails on his bike when he gets the chance.

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We're here for you

It’s simple – just call our London Hub on 0203 369 6000.
We’ll connect you with a dedicated industry specialist, located in your area,
who will guide you through the simple process of securing asset finance
to help your business grow.

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people making business work

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