Transforming the industry through innovation

Simply was founded in April 2017 by a team of asset finance specialists, in response to the need for innovation and disruption in the sector.
  • Simply About

We pride ourselves on the speed and quality of our lending decisions

By combining the most forward-thinking and flexible technology with first-rate personal communication between our customers/brokers and our team, we are creating the best customer journey possible.

Considering your potential

Simply offers an alternative financial model to banks, and we look beyond a balance sheet and credit rating. We consider a customer’s potential and work with them to identify and implement the best solution to help them succeed. Because our highly experienced sales team is made up of people that come from the industries they are now lending to, they understand the day-to-day challenges that businesses face. And our dedicated support teams will guide customers through the process, helping them every step of the way.

Simply has now recruited over 80 of the best people in the industry and attracted more than 2000 customers across a variety sectors including manufacturing, construction, transport and recycling. We are majority-owned by a Cabot Square Capital fund.

In addition, nurturing young people is something we do as standard. We have a wealth of vibrant and fresh new talent emerging and are fully committed to developing them.

  • The Simply team provides an invaluable service to businesses across the country – by lending Cabot’s institutional capital and the Government’s funds back into the real economy in a responsible and modern way.”

    Richard McDougall,
    Cabot Square Capital

  • We have known Richard for some time now, he also knows us, and our product is reliable and our passion to help our customers grow their business. Dealing with Simply is so easy – just one call and they do the rest!”

    Shaun Collins,
    Road Master Concrete Mixers Europe Ltd

  • We approached Simply who we see as a key partner in supporting our growth, to help us to support an initiative in sponsoring one of our vehicles advertising North West Cancer research. This vehicle is now driven daily throughout the region with the North West Cancer research logo on display. We offer our thanks to Simply – its offer of support was immediate and helped make this happen.”

    Jonathan Whiteley,
    JWT

Timeline Timeline

  • March

    2019

    80 people headcount and growing

  • January

    First customer to use ‘sign on screen’ facility

  • October

    2018

    Additional £60m funding facility from the British Business Bank

  • August

    FCA authorisation

  • April

    Docusign (electronic
    signatures) roll-out

  • March

    £20m block discounting package from Aldermore

  • January

    First deal paid out on our own system

    £60m funding facility from the British Business Bank

  • May

    2017

    Proposal management system implemented

  • April

    Simply launches into marketplace

    CRM system implemented

  • 2019

    March

    80 people headcount and growing

    2019

    January

    First customer to use ‘sign on screen’ facility

  • 2018

    October

    Additional £60m funding facility from the British Business Bank

    2018

    August

    FCA authorisation

  • 2018

    April

    Docusign (electronic
    signatures) roll-out

    2018

    March

    £20m block discounting package from Aldermore

  • 2018

    January

    First deal paid out on our own system

    £60m funding facility from the British Business Bank

  • 2017

    May

    Proposal management system implemented

    2017

    April

    Simply launches into marketplace

    CRM system implemented

2019 / 2017
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Meet the team

Have a look at who works at Simply – this will help you find out a bit about us and put a name to a face.

SAY HELLO

Simply Finance Sectors Engineering Large

Partnerships

At Simply, we are proud to work in partnership with some of the UK’s leading businesses.

Working relationships are important to us and developing long lasting partnerships enables us to build and maintain solid business foundations. The strength of our partnerships enables us to put our customers at the core of everything we do, providing them with stability, reassurance and ultimately a long-term relationship that will help their business grow.

Aldermore
When we opened our doors in 2009, we had a simple mission; to do banking as it should be.  As a specialist lender that started from small beginnings, we understand the challenges involved in growing a business.

That’s why we do things differently, because we know that our customers’ success is our success too.  Today, we’re an award-winning bank providing specialist lending and support to SMEs, offering Business Finance solutions including asset and invoice finance, commercial mortgages and property development finance.

British Business Bank
British Business Bank has agreed a new facility, under its ENABLE Funding Programme, with Simply, designed to unlock more than £120m of funding to UK small and medium size businesses (SMEs).
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Cabot Square Capital specialises in providing growth capital and hands on strategic resources to innovative businesses within the financial services and operating property sectors in the UK and Western Europe.

Since 1996, the firm has helped build over 25 companies, with a particular focus in developing platforms to provide finance to the SME and consumer sectors.

Cloud Lending Solutions 1
Cloud Lending Solutions is a lending platform for financial institutions looking to create the ultimate borrower experience.

Through our integrated front-to-end lending platform, lenders can simplify their entire lending experience, accelerate loan processing and revenues, and reduce operational inefficiencies through automation & configurations. With solutions for commercial loans, SMB lending, construction loans, secured & unsecured consumer loans, and equipment leasing, our platform supports the next generation of products and services aimed at providing true product differentiation.

Built on the Salesforce Force.com platform, the world’s #1 CRM, Cloud Lending Solutions has over 90 clients globally with offices in San Mateo, London, Sydney, and Bangalore.

Family Business United
Simply is delighted to be a partner of Family Business United, the award-winning magazine and resource centre for family firms across the UK, helping them flourish for generations to come.